17// VALUES

  • We are a unique Australian Label made for good times. (Model wears 17 Subdays clear bag.)

    WE GET IT//

    We are an Australian Label and will always draw inspiration from the landscape we have grown up in and love. Australian fashion is unique, exciting and made for outdoor good times. the landscapes of Australia and New Zealand will forvever be our inspiration and we hope to continue creating garments for the people who vibe with us.

  • We are continuing our journey of sustainability and our attempts to produce eco-friendly apparel. The fashion industry is notorious for pollution and landfill and we are trying to build on our efforts to reduce ours.

    IMPACT//

    We are continuing our journey of sustainability and our attempts to produce eco-friendly apparel with a much lower carbon footprint. The fashion industry is notorious for pollution and landfill and we are trying to build on our efforts to reduce ours. Check out our goals and help us stick to them.

  • INCLUSIVITY//

    We have an option for everyone. If you're not sure about an item contact us for style or fit advice.

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DENIM FOR EVERY BODY

WE DESIGN COMFORT FIT DENIM, WITH CUSTOM WASH RECIPES AND SIGNATURE HARDWARE FOR THE BLING.

BESPOKE KNITWEAR //

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FAVOURITE COLLECTIONS//

STAFF PICKS//

EVERY WEEK SOMEONE STYLES A MINI CAPSULE OF THE STYLES THEY HAVE IN HIGH ROTATION AND TELLS US WHY//

Message us if you want to do one

THESE ARE CLAIRE'S FAVOURITES AT THE MOMENT.

CLAIRE IS:

APPAREL DESIGNER //

I LOVE THE FACT WE DESIGN SPECIFICALLY FOR PLUS BODIES AND DONT SIZE UP. IT GIVES US THE OPPORTUINITY TO DEEP DIVE INTO MORE COMPLEX DESIGN PROBLEMS AND WHEN WE RESOLVE THE FIT ISSUES ITS A RUSH YOU DONT NORMALLY GET.

SHOP THE LEWKS

CLAIRE LOVES:

17 SUNDAYS X AIRROBE//

CAMPAIGNS//

CHECK OUT SOME OF THE SHOOTS WE HAVE DONE OVER THE YEARS. BERLIN, THE BLACK SAND OF NZ AND LO FI MOTELS. 17//

CAMPAIGNS